Author / Melanie Kross

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Understanding the Difference Between Content Marketing and Social Media

by Melanie Kross October 21, 2014
The No-Brainer Correlations Between Blogging and Social Media Source: It is crucial to understand the difference between blogging and social media. They are two very different things, they work together, and they are both absolutely necessary for marketing success. readmore

What is Content Marketing and Why Do I Need It?

by Melanie Kross October 3, 2014
In CMI’s latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, … Source: Business owners are seeing readmore

How to Find and Hire the “Right” Writer

by Melanie Kross October 2, 2014
How to Find and Hire the “Right” Writer
So, you’ve finally decided to jump on board the blog train, realizing that it is the key to marketing your business online, and also that you need to hire the “right” writer. It is imperative to find a writer who readmore

Why Visual Content Marketing Delivers Results [Infographic] | SEJ

by Melanie Kross September 28, 2014
There is a reason that infographic marketing is still popular today — it works! This infographic was created to highlight some of the reasons why visual Source: When you have worked hard to write an amazing article for your readmore

The Anatomy of a Lead Capturing Blog Post

by Melanie Kross September 26, 2014
Want to generate more leads through your blog posts? Here are some tips on how to format them. Source: Blogging has proven to be one of the most valuable investments business owners are making. Hubspot reports that 79% of readmore