The Anatomy of a Lead Capturing Blog Post

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The Anatomy of a Lead Capturing Blog Post

by Melanie Kross September 26, 2014

Want to generate more leads through your blog posts? Here are some tips on how to format them.


Blogging has proven to be one of the most valuable investments business owners are making. Hubspot reports that 79% of companies that have blogs report a positive ROI.

Blogs are important, but only if you want your business to grow! Maybe you have outsourced a writer like myself, or maybe you are learning how to blog and taking the time it requires to write your own blog articles. It is a continual learning process, and something I study daily to keep up with what it takes to create great content today.

There are many tips and pointers I have learned in the past three years of writing blogs for businesses in a variety of industries. If you’re writing your own, this article by Hubspot is “spot on” for learning what a great blog post contains. It’s worth the read!


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